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Professional Studios vs. DIY Setups: How Filming in a Studio Can Take Your Video Content to the Next Level

Professional Studios vs. DIY Setups: How Filming in a Studio Can Take Your Video Content to the Next Level

In today’s world, it is no secret that video marketing is an essential part of any business. From short form content like product unboxings and demos, to longer form interviews and live Q&As, more companies are prioritizing video content to communicate their message to their audience.

However, when it comes to creating high-quality videos for these audiences, the question arises: Should you choose a professional studio or a DIY setup? While DIY setups can be a cost-effective solution, there are several reasons why you may want to consider choosing a professional studio for your next video project.

1. Quality

Professional studios are designed and equipped to provide high-quality video production. From sets, to lighting, to sound, every aspect of the video production process is taken care of to ensure the final product is of the highest quality. Top tier equipment can enhance the visual appeal of videos, making them look polished and refined without the hefty price tag. By renting a professional studio, you eliminate the second guessing and worry surrounding the quality of equipment, allowing you to focus on what matters most: the content.

2. Flexibility

Professional studios offer a level of flexibility that is not possible with a DIY setup. They can accommodate a wide range of video production needs, from small-scale interviews to large-scale productions. Additionally, studio sets can be rented via websites like Giggster or Peerspace for as little as a few hours or as long as a few days, allowing businesses to film their content at a time that is convenient for them. With a professional studio, you can easily tailor the production to your specific shooting needs without being concerned about purchasing additional gear or making compromises.

3. Efficiency

Renting out a studio set for filming can be a hassle-free and straightforward process. Studios are typically equipped with everything that is needed for filming, and professionals can help ensure you will have everything you need prior to arrival. This can save you the time and effort required to set up your own studio and give you more options for creating stand out, creative content. Just think, in the time you would spend researching equipment to buy, trying various setups, purchasing additional equipment you didn’t know you needed, and more, you could have booked a studio and filmed a month’s worth of content.

4. Cost

It goes without saying that one of the main concerns in the debate between a DIY setup vs a professional studio is cost. While a DIY setup may be a cost-effective solution for some, the reality is that it can often be more time-consuming and expensive in the long run. The cost of building and maintaining a studio can be high, and not all businesses have the resources to make that investment. Additionally with DIY setups, financial constraints may limit your ability to customize your setups and thus limit the types of content you can create. Renting out a studio set can be an affordable and flexible solution that allows you to produce high-quality videos without breaking the bank.


In conclusion, while a DIY setup may work for some, renting a professional studio provides several benefits that can make it the better choice for your next video project. With state-of-the-art equipment designed for video production and flexibility and customization that meets your production’s needs, it is easy to see why it is the better choice for some. By choosing a professional studio, you can ensure that your video is of the highest quality and achieves your desired results without compromise.

In need of a professional studio? Zacuto studios in downtown Chicago are set with professional lights, cameras, switching gear and more! Our three permanent sets are designed for turnkey broadcast quality produced content. These sets are best for interview style content. Click here to learn more.

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