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Netflix, Hulu, Amazon, HBO – which streaming platform is the best?

The four goliaths of streaming TV, Netflix, Hulu, Amazon, and HBO, are notoriously secretive about viewership and numbers for their shows. But, there’s no denying that we all watch, and watch, and watch A LOT of content. While we can’t compare Orange is the New Black to Man in the High Castle to help determine which streaming platform is the best, here’s a quick look at what we all watched in 2018.

Streaming by the Numbers:2018

which streaming platform is the best from zacuto

Best of Amazon Prime Video

Amazon Prime Video is available in over 200 countries, with hits like The Marvelous Mrs. Maisel and The Man in the High Castle leading the way. The programming team had a major win over Netflix this year, picking up a highly anticipated five-season series based on The Lord of the Rings books by J.R.R. Tolkien. It’s looking to possibly be the most expensive TV show ever made at an expected cost of over $1 billion.

Best of HBO

Game of Thrones is still the biggest winner for HBO, with an estimated 30 million viewers across all platforms last season. (That’s more than all Hulu subscribers combined!) With the final series airing next year, what will fill that space? Big Little Lies and True Detective will both be back in 2019, but it’s unlikely anything will match Games numbers any time soon.

Best of Hulu

The Handmaid’s Tale is Hulu’s biggest original programming draw, with 33 emmy nominations since it began. As of May 2018, Hulu had around 20 million subscribers, up from 17 million in 2017, which many ascribe to the popularity of the dystopian drama.

As Hulu TV, a combination of live TV, as well as their broad content and original programming, continues to grow, we’re sure to see even bigger numbers from Hulu in 2019.

Best of Netflix

Netflix is famously tight-lipped about viewership, and after it leaked that they spent $80 million to keep the TV show Friends on their 2019 lineup, one has to wonder how massive the numbers must be for them to keep up the pace? They announced in February that there were 700, yes, 700 anticipated original shows for 2018. Based on the amount of splashy “NEW” banners appearing everytime you log in, they probably hit their number, but who has time to count…or watch it all?!

netflix originals 2018

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Shout out to Zacuto Graphic Designer, Andy Hood, for making the awesome infographic above!

#withmycamera

About the Author


Rachel has been with Zacuto since 2009. She began working in the sales department and moved to marketing in 2013. In her role as Digital Marketing Director she oversees the gear loan and review program, social media, blog content, zacuto.com, and works with the team on overall marketing strategy. Rachel has a BA in Theatre with a focus on Directing from Arizona State University. Those who have spoken with her on the phone know she occasionally reveals her homeland by slipping into a British accent. Rachel likes tear-jerker sports movies, reading cookbooks for pleasure, and crossword puzzles. Contact her at rachel@zacuto.com

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