How to Make Money as a Filmmaker – Part 5

Catch up on parts 1 & 2 here.
Catch up on parts 3 & 4 here.

So, how do you make money with original programming?

Steve makes the case that advertising is going the way of the dodo. Brands like Target and Walmart (really anyone who wants to compete with Amazon) need to start making their own original ENTERTAINMENT in order to compete and get visitors to their website – enter the filmmaker!

Watch Part 5 – Possibility is Only Limited by Your Creativity

Who are these guys anyway?

See their full bios with Episodes 1 and 2 of this series.

Producer/Director, Steve Weiss – Zacuto founder with 30+ years of directing experience in fashion, commercials, and web education and entertainment videos. Founder of Binge Watch Films.

BWF will seek out talent from the indie film community and work with them to create original episodic programming. BWF will shop its programming for licensing to a whole host of possible platforms, including Fortune 500 businesses. More information coming soon!

Director of Photography, Jens Bogehegn – Zacuto founder and current head product designer. Has been Steve’s DP since the 80’s working on a wide variety of projects (and winning an Emmy or two.)

Executive Producer, Phil Wnuk – Executive Producer, Writer, and Director with Roark, Pirsig, & Dobie. Advocate for corporate filmmaking with numerous successful projects under his belt and more in the works.

Director of Photography, Kevin Otterness – Owner/filmmaker at Posthouse Pictures. Specializes in services for feature films, documentaries, commercials, music videos and production of original content.

steve pic smalljens pic smallphil pic smallkevin pic small

More from Zacuto Films

Want to check out some more content from Steve and Jens?

Filmfellas – The original series that put Zacuto programming on the map. Each season (cast) brings together three talented filmmakers from a wide variety of filmmaking walks of life. From film school to the new wave of wedding filmmakers to documentarians and more, what drives them as filmmakers and what it is really like to make filmmaking your career?

If you’re only going to watch one Cast, make it Cast 8 – ASC Cinematographers. Jens hosts 6 episodes with Stephen Goldblatt, ASC BSC (The Help, Percy Jackson and the Olympians), Rodney Charters, ASC CSC (Television Series: 24, Shameless), and Nancy Schreiber, ASC (The Nines).

Critics – Steve Weiss and DP/Director Philip Bloom watch and review shorts from Vimeo. Sometimes the agree, but it’s even better when they don’t!


Join the conversation

9 Responses to “How to Make Money as a Filmmaker – Part 5”

  1. Tom Staniford on August 10th, 2017 4:19 am

    Today I learned that Zacuto don’t just make camera gear! They’re also film makers (derrr) – Great shows guys, I watched all 5 back to back and am ready to go out and hit up some business!

  2. Rachel Mahrle on August 10th, 2017 9:02 am
    Rachel Mahrle

    Thanks, Tom! – Rachel, Z-Team

  3. Mick Dunnewin on August 10th, 2017 11:18 am

    Thanks Guys. I really enjoyed this series. Actually I enjoy all your videos.

  4. Ray Broomall on August 11th, 2017 10:12 am

    So what do you guys think about virtual and or embedded reality?
    Embedded reality is a situation like MS HoloLens creates and virtual reality is what you have when you put on DJI goggles in both instances viewing 360 imagery.
    I think these art forms are going to need a large amount of remote operated and or autonomous systems. In VR and ER the camera crew and director cannot be on set even in a run and gun situation.
    Think of a simple situation of creating a VR advertisement for an auto dealer.
    VR that offers “Branching” will allow the viewer to change the direction of the sequence. What I’m saying is that as the sales person is moving through a scene, if the viewer wants to go in a different direction, (Just like Google maps) they could click on a marked object and the vr stream would switch tracks.
    this could be done with a drone but you would loose audio. What would work best is a ‘run and gun’ remote operated dolly.
    In addition to hardware for VR and ER there is a need for software that recognizes in wanted objects in the scene and removes or masks them.
    Who knows where t goes but everyone knows it’s going to be fun.

  5. Mike Kofford on August 12th, 2017 2:56 pm

    Great conversation guys! Your reference to corporate branding and opportunities for Indie Filmmaking were particularly interesting to me. Reminds me of the old “Mutual of Omaha’s Wild Kingdom” broadcast series. — and I see Mutual of Omaha still uses that model online – see:

    Thanks Zacuto

  6. Michael on August 18th, 2017 12:17 am

    I must have been under a rock for some time. I just discovered Zacuto through NoFilmSchool and loved this roundtable conversation. I’ll definitely be checking things out here more. I can’t agree enough with the death of cable and retailers needing to morph to have entertainment products to draw eyes. Looking forward to new videos and discussions

  7. Rachel Mahrle on August 18th, 2017 9:06 am
    Rachel Mahrle

    Thanks, Michael! We’re glad you liked the series. – Rachel, Z-Team

  8. Susan Shearer on September 22nd, 2017 2:32 am

    Enjoyed listening to the four of you chatting about a topic near and dear to all of us – making money as a business. Loved Episode 5 particularly – I think you’re on to something here Steve!

  9. Slavik Boyechko on August 7th, 2018 1:32 am

    Zacuto is one of the only filmmaking brands that is actively talking about the video business, the path to getting more work, and of course the money part. Thank you for sharing your experience in the industry as well as the vision for advertising and video marketing going forward.

About the Author

Zacuto creates production grade, filmmaking camera accessories. Our gear is made entirely in the USA, designed by filmmakers for filmmakers. It comes with an unparalleled lifetime warranty and our world renowned customer service. Our focus on high-end electronic equipment and universal balanced rigs is the future of Zacuto and the industry. Our iconic red and black gear has a loyal fan base around the globe. From Hollywood cinematographers to indie filmmakers to event shooters, there is only one choice—Zacuto, the industry standard. Zacuto’s original designs free filmmakers to focus on innovation, inspiration, and creativity.


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