Filmfellas Cast 2 “Mumblecore and More”

FilmFellas Cast 2 – Webisode 5 – The Film Generation

This cast of FilmFellas is ready to dig into the center of this new film movement. The webisode series explores directing styles, Mumblecore, various kinds of distribution, making a living as a filmmaker, business models for the internet, and why artists do what they do. You do not want to miss out!

Zacuto FilmFellas Cast 2 Webisode 6
Zacuto FilmFellas Cast 2 Webisode 7
Zacuto FilmFellas Cast 2 Webisode 8
Zacuto FilmFellas Cast 2 Webisode 9
Critics Season 2 - The Lost Episodes

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175 Responses to “Filmfellas Cast 2 “Mumblecore and More””

  1. Guest on December 18th, 2009 5:29 pm

    More, please.

  2. Brad C on December 18th, 2009 5:29 pm


    “so you think..skip film school…….make wedding videos……”

    Sounds like at 30, I’m on the right track.

  3. Phil Blauw on December 18th, 2009 5:30 pm

    Hi guys. Nice work as always. Just a little suggestion, would be to get a small clip of each guest’s work, so we have a little bit of a intro as to who these people are. I think it would add weight to their insights, and give us a little perspective of where they’re coming from. Don’t get me wrong, I’m not looking for a demo reel, just a little visual background to give the viewer some context. My 2 cents.

  4. Zacuto USA, Steve Weiss on December 18th, 2009 5:33 pm

    Yeah, I hear where you Phil, but it’s tough, it really doesn’t fit the format because some people jump in at webisode two. So, here are some links to see these filmmakers work. I’ll make sure to do this in Future series.

    All of Joe’s films:
    Susan’s Webisodic series: 
    Kris Williams webisodic series:

    All of these filmmakers work can be viewd on

  5. bliss productions on December 18th, 2009 5:36 pm

    I just wanted to say thank you for your latest Film Fellas round table discussion. You mentioned Joe Simon, a friend and peer of mine and defended “wedding video” as an emerging art and viable means of storytelling and furthering the filmmaking craft. Your endorsement just put a smile on many of our faces because up until now we’ve been misunderstood and marginalized as hacks who can’t make it in the industry.

    There is a growing subculture of wedding filmmakers out there doing amazing things. Joe is certainly one of them and if you are ever interested in learning more about other great wedding doc filmmakers to profile, I’d be honored to introduce you to the pack —- we all have very different styles and approaches as well as we are an international brood. My medium of choice is predominately 16mm and Super 8mm. Instead of directing actors, I document actors, directors, producers in their private lives during one of the most personal and joyous days of their lives. To me, there is no greater reward than having people who work behind the camera hire me to make a film for them….. about them.

  6. Alex Newson on December 18th, 2009 5:37 pm

    really good love these filmfellas videoes keep up the work. i learn a lot

  7. Ammonite on December 18th, 2009 5:38 pm

    Great series. Thanks for sharing your collective wisdom.

  8. GROCERYBAG.TV on December 18th, 2009 5:39 pm

    Steve, this show is awesome… period.

  9. Philip Bloom on December 18th, 2009 5:47 pm

    Good stuff. Wedding Videography is easily the market with the biggest growth potential out there. There is so much crap being made compared to the quality stuff. 

    A while back I very nearly decided to do it as a side line, like one a month. I got demo dvds sent to me from loads of companies and it really cheered me up because most of it was awful and I saw a niche…what I didn’t see was just how bloody hard work it is. I have made four wedding films for close friends and not done one commercially. I applaud anyone who does this full time. It’s epic work at times, exhausting and the pressure is enormous. You f*** up here and you have screwed up something really important to someone. 

    So I am sticking to the much easier broadcast, indie and corporate world ;-) but I am guest presenter at the Re:Frame event in Austin in April for event videographers where I will be talking about how to bring more filmic and better storytelling elements to your films. I think it is sold out but if there are any spaces left I recommend going as there are some great speakers…

    Steve, do the dames mind being called fellas? ;-)

  10. Zacuto USA, Steve Weiss on December 18th, 2009 5:48 pm

    I think Dames/Fellas works interchangably, I’ll check Emily Post. Are you felling left out Fella?

  11. Philip Bloom on December 18th, 2009 5:48 pm

    how can you tell? :-)

  12. Zacuto USA, Steve Weiss on December 23rd, 2009 12:05 pm

    We are going to start releasing the FilmFellas webisodes a week early to subscribers, so please subscribe. 

    Webisode 6 is going to be amazing. Trust me. 

    I’ve taken advice from viewers who have asked for webisodes to be longer, so, it’s a lot longer.

    Film buffs take note: Webisode 6 delves deep into the heart of Mumblecore, as cast two reveals the origin, tenor and target audience of the movement.

    Joe Swanberg, Susan Buice and Kris Williams reminisce about their experience at South By Southwest in 2005, where four different filmmakers came with similar projects that inspired the press to dub them “Mumblecore.” Steve Weiss argues that Hollywood’s missed the boat by not marketing films that speak to the current generation. Though all three young filmmakers insist that they only create art for themselves, Steve eventually gets them to reveal their own use of focus groups, comprised of close friends and festival audiences. “If you fail to communicate, then you’ve failed as an artist,” Susan concludes. 

    You are not going to want to miss it! Steve

  13. Joseph Griffin on December 23rd, 2009 12:08 pm

    THANK YOU! This video stymied all my questions. It’s great to see some great guest stars! Keep bringing them back. Mumblecore next episode…I won’t miss it.

    It’s good to hear from others that on the road to better film making it isn’t a step backward to do corporate and wedding work. It definitely pays better in the short term and I feel like it is a great venue to tell somebody’s story in the most interesting way possible. Any advice or warnings for someone who wants to break into wedding videography …

  14. Zacuto USA, Steve Weiss on December 23rd, 2009 12:09 pm

    Yes, this isn’t like when I did weddings in 1981. These people are serious filmmakers and their work is outstanding, something to be proud of. They have amazing tools now to create emotional, moving programs. We are going to do an entire FilmFellas cast soon on wedding filmmakers. 

    To learn more go to:

  15. Joseph Griffin on December 23rd, 2009 12:11 pm

    Awesome! Thanks.

  16. StarFruit Productions on December 23rd, 2009 12:13 pm

    I absolutely love this show! And thanks again for the shout out to wedding filmmakers. I can’t wait for the wedding filmmaker show!!

  17. Chris P. Jones on December 23rd, 2009 12:14 pm

    Hey Philip,

    There is a spot or two left for Re:Frame Austin, so anyone wanting in better jump on it fast! Contact Julie

    See you next month in the Live Music Capital of the World!


  18. Sean Cruser on December 23rd, 2009 12:15 pm

    you gotta always be creating and making mistakes to make anything worthwhile.

  19. Mike Krumlauf on December 23rd, 2009 12:17 pm

    CRAZY COOL SEEING SUSAN AND JOE ON HERE! Im friends with Susan as well as was a huge supporter for Four Eyed Monsters

  20. Zacuto USA, Steve Weiss on December 23rd, 2009 12:18 pm

    Subscribe and you can see an advanced screening of webisode 6 with Joe, Susan & Kris that’s up right now.

  21. Philip Leake on December 23rd, 2009 12:20 pm

    How can I see webisode 6?
    I’m subscribed to the channel… also to your videos and appearances… Is that it?
    I really want to see it, but I just don’t know what to do or where to go… :S

  22. Zacuto USA, Steve Weiss on December 23rd, 2009 12:21 pm

    You should be able to see it now, go to I added it to the channel.

  23. Arin Crumley on December 23rd, 2009 12:23 pm

    <img style=”cursor: pointer; float: left; padding: 0px; margin: 0px; border: 0px initial initial;” src=”” title=”Arin Crumley”/>Arin Crumley 9 months ago Delete“Skip film school, make wedding videos” haha, that is actually what I did. But I agree with susan and Kris that you don’t really learn narrative story telling making corporate or wedding videos. But I agree with Steve Weiss that you really do learn a shit load with every single thing you do. Especially the technical side. Just recently I shot on someone elses web series and got to pick up the D90 and learned a crap ton that I can now infuse into my own productions. Even better then working on corporate or wedding videos is working on other peoples independent films because they you learn real independent filmmaking. you learn running a set. You learn coverage. ANd you meet the people in the mindset you are headed. THat is where i probably learned more then the wedding videos I did.

  24. Doug Spice on December 23rd, 2009 12:24 pm

    Steve, I’m curious to hear more of your feelings on film school, since you say you are famously opposed to it. I rarely meet someone with a strong opinion on this topic (either way) who is also successful on their own terms, which interests me. I’ve seen this argument enough times that I now tend to avoid it at all costs, but I’m curious that you may have something new to say.

  25. Zacuto USA, Steve Weiss on December 23rd, 2009 12:25 pm

    Here is what I have to say.

    School is great and you can learn a lot. I’ve have only taken two film classes in my life, one on lighting and one on editing and I must say I learned a lot, things that I still use today. But I could have learned these things from a Mentor or just for being on location. And I have learned much more just by being involved in 500 or so productions in my life. Yet every one we do, we try to learn something new. It’s never ending, especially cause the technology is every changing.

    But this industry is really about doing and experience. If you are diligent and create a lot of content and can constantly learn from the content you make, school might not be for you. If you can afford school and you take a lot away from it, then maybe that is the best option for you.
    I personally don’t do well in school and it’s not really for me. The bottom line is no one in this industry is going to ask you, nor care, if you went to school. When I hire crew member or employees I only ask to see their reels, I never look at if they went to school or not. I think most jobs you get in the film/video spectrum are going to be the same. Eventually if boils down to how good you are.

    So it’s a personal choice.


  26. Doug Spice on December 23rd, 2009 12:27 pm

    Yep. But for whatever reason, I’ve noticed that people seem to become ideologues on this topic, as if what someone else chooses to do personally affects the choices that they already made. The heat being thrown around in some “should I go to film school” debates approaches Mac vs. PC in intensity!

    Personally, I went to film school and I valued the experience. I’m glad I did it. But it’s not for everyone. What’s important is that people figure out some way to learn by doing, rather than by seeing. Reading books and watching movies can be very educational, but by themselves they don’t amount to much when it comes to being able to walk the walk.

    Thanks for sharing. Any plans to do a 3rd cast? Much enjoyed the 2nd.

  27. Zacuto USA, Steve Weiss on December 23rd, 2009 12:33 pm

    Cast 3 comes out on Friday.
    Hope you enjoy it.

  28. Doug Spice on December 23rd, 2009 12:34 pm

    Now that’s what I call service! Thanks.

  29. Brent Murray, Ascent Imagery on December 23rd, 2009 12:35 pm

    ice cream, filmmaking and anti-school. these are my kind of people.

  30. seoulfully on December 23rd, 2009 12:39 pm

    is this on a set or on location? part of the charm of dinner for five was on location shooting. that said, i enjoyed that a lot and this was entertaining too.

  31. Zacuto USA, Steve Weiss on December 23rd, 2009 12:40 pm

    This is shot in a Studio. It’s shot with 6 cameras so it is a real uncscripted one our converstation. The black background helps us hide the cameras while allowing us to get 360 degree dolly shots. I though about shooting on location but opted away from it for a more intimate CU look at the individuals, their reactions and movement withough inhibiting the conversation. Steve

  32. Ryan Gibson on December 23rd, 2009 12:43 pm

    Really great episode!

    Very good point about filmmaking and the web.

    I could spend a few hundred dollars and a lot of time mailing tons of DVD’s to agencies


    I could post my calling card on the web and have my contacts e-mail the links to their contacts.

    Now – my film could be seen by someone who shows their friends, and they show their friends and so on because they’re already on their computers and it’s so much easier to forward a link to all the people in your contacts lists than to wait to hand off a DVD.

  33. Ryan Gibson on December 23rd, 2009 12:43 pm

    Another comment -

    I agree that it’s good to keep working, no matter what work it is for the sake of learning.

    I shoot bands and weddings with my one camera, which helps me develop my eye and it helps me to come up with shots on the fly much quicker when I’m out shooting a short.

  34. Przemek P. on December 23rd, 2009 12:47 pm

    These are getting better and better by every episode and they also seem to get shorter every time :-).
    As for the mentioned films, i’ve seen them all except Mutual Appreciation and surely enjoyed them a lot. So keep them coming!
    I can’t wait for the next episode…

  35. GROCERYBAG.TV on December 23rd, 2009 12:48 pm

    These really do keep getting better. I want to see cast three drinking vodka.

  36. Lonny Quattlebaum on December 23rd, 2009 12:50 pm

    Great series Steve!

  37. Drew Hall on December 23rd, 2009 12:53 pm

    I guess I’m just off – I enjoy diagetic moments that I can relate to – but not necessarily going to live the next day. That said – I have a good life – no complaints; however, if the same story is truly a doc – then i’m motivated/inspired.

    Good Stuff!

  38. Halo TV on December 23rd, 2009 12:55 pm

    I agree, Hollywood has definitely missed the boat by not marketing films that speak to this generation. But, with the new wave of “internet television”, I think independent filmmakers can take great advantage of the internet and make a sustainable revenue source. LOVE this episode, this is a focus group in itself.

  39. Zacuto USA, Steve Weiss on December 23rd, 2009 12:56 pm

    True, well put.

  40. Joey Angerone on December 23rd, 2009 12:57 pm

    NICE JOB! Interesting stuff.

  41. Rick Horton on December 23rd, 2009 1:00 pm

    Those kids seem a little bit wishy washy to be honest.
    I get what they are saying about doing films for yourself as a director, but then changing it because others don’t get it, is something I don’t understand. The question is where is the movie you wanted to make? Which version is it? Is it the one that every screening audience made, or yours? 
    I make my films based on one thing only. The way I want it to come out. No matter how many people like it, it is my art. I hope people like it, but if they don’t why should I care? Everybody sees things differently, and I’m unique in my perspective. I totally believe that the only real way to find yourself as an artist of any kind is to learn every technique you can, and then hone your approaches based on what you want to see, and nothing more. Thats to be a pure artist, not a commercial one ( which I have zero interest in ). I believe that if you stick to your own approach regardless of feedback either way, then it is ” possible ” that you will find a TRUE following of your work. An audience that knows what you do, what you offer, and that you will do the next art based on exactly what you want to do. That consistency gives the audience more of a feeling of admiration, and respect in the long run.
    It may be a financial disaster for you if nobody responds to your art, but keep plugging away if the art is what is important about what you do. Otherwise you will become a slave to others. Then it becomes more appropriate to call yourself an entertainer, not an artist. (which is fine if thats what you need). I don’t need acceptance, or money. I’m into filmmaking for the self expression of the way I see the world. If somebody out there likes it or is inspired by it THAT is the highest honor. Knowing you really do have people out there that share your vision. 

  42. zack mctee on December 23rd, 2009 1:02 pm

    You bring up a good point Rick. However, I disagree in many respects. I think it’s extremely important to make the film you want to make, however to disregard peoples criticism is to think that you already KNOW everything. 

    Say you decide that you’re a cookie maker, and you learn a few things about the craft and think you’ve gotten pretty good, then you make a batch of chocolate chip cookies and personally enjoy them. Then you share them with some friends who are really REALLY into chocolate chip cookies, and they say “these cookies aren’t great, I think you almost got it right, but if you did (such-and -such) differently they’d actually be better,” if you don’t take their feedback you’re simply a bad & stubborn cookie maker and nobody will want to eat your cookies. The other thing is, I can almost guarantee no matter how stubborn you are, or how hard you try, the next batch of cookies will be made with the cookie connoisseurs’ insights in mind. 

    Changing something because you’ve learned a way to make it better doesn’t make you any less of an artist….in fact quite the contrary, it makes you a responsive artist who cares about what they are making, so much that they are willing to make changes to better their art. 

    Regardless, I like some of the stuff you do and am glad you are making things you love.



  43. Rick Horton on December 23rd, 2009 1:04 pm

    I understand. I’m not talking about technique though. But I know it’s a touchy subject and everybody has to draw there lines. But I do know what you are getting at.

  44. Rick Horton on December 23rd, 2009 1:12 pm

    I understand. I’m not talking about technique though. But I know it’s a touchy subject and everybody has to draw there lines. But I do know what you are getting at.

  45. Zacuto USA, Steve Weiss on December 23rd, 2009 1:13 pm

    This is a touchy subject. Is art somewhat of a collaborate venture or not. To Joe, Susan & Kris, they all have multiple directors on their projects, so to some extent that makes them collaborative artists. I personally, would never do that. Jens, my DP and I are a bit more old school and work our shoots more military style. I communicate with my DP and he communicates with his crew. The crew answers to him, not me. That avoids a lot of confussion of “he said this”. Joe has told me how on “Kissing on the Mouth” they had four directors and I just freak thinking about how that would work. But their projects come together on set very collabratively and it works for them. Do what works for you. In webisode 7 and 8 they talk we talk about this more.

    The cool part Rick is that you have the option to release your projects without any sort of changes to them. Five years ago, we really didn’t have the web as a viable option for spreading video content. In other words, we wouldn’t be having this converstion right now without the web. So the web gives you this capability. Use it. I commend you for sticking to your principles. 

    I think to some extenet if you want to have a Hollywood release you have to be willing to give up some of that control, if not, you have the web and self distribution. To each, his own.

  46. Rick Horton on December 23rd, 2009 1:24 pm

    Absolutely. I think that the web will be an invaluable place for artists with no compromise to get followings. In that way, it could be a stepping stone of trust. One day if I keep making my films exactly the way I want, Somebody may see the value in it and cut a check. But it will be after seeing a large number of my films and saying to him/herself, wow! That is original, and LOOK a lot of people are digging it!! They’d hopefully see a profit availability that I wouldn’t have to consider. Thats one good thing about the web. It’s a place to keep a growing portfolio. If somebody with a big check book sees an immense amount of your work they may respect your direction more and make decisions to work with you based on your KNOWN principles. I.E. This guy wont bend, is it worth working with him? I wouldn’t mind that reputation so long as it ends up that I don’t have to bend.

  47. Jay Johnson on December 23rd, 2009 1:26 pm

    Another Great Show! 
    My hats of to you Steve, as well as Joe, Susan & Kris (and who could for get your Crew!).

    I LOVE this topic you guys started here about the final choices of the Film. I’ve enjoyed this debate for years now. I’ve sat through this argument with varying results; 
    * One night we laughed, joked and had the entire problem solved (and I’m pretty sure we solved all of the Worlds problems that night as well, but no one wrote anything down… Dohhh!) 
    * And then one night the debate got so passionate and heated there were almost punches thrown (I told them Tequila & Gin are NEVER a good combination!). 

    Anyway, for my 2-cents worth, it really comes down to that deceivingly simple question, “Is it working?” 
    * I know what I “wanted” to do before we started Production. 
    * I think I remember what we “did” during Production. 
    * And now I’m putting together everything I actually “have” and I’m trying to stay as true as possible to my original “vision” of the story.
    For me, I only seem to get into real significant trouble whenever I obsess too much on what it was I “wanted” instead of focusing my energy on what it is I actually “have” in front of me. But in the end, it’s ALWAYS about whether or not it’s working. I just don’t know HOW you can really be sure without letting people (audiences if you can get ‘em) watching and “constructively” criticizing it for you. (I LOVE the cookie-maker analogy, by the way!)

    One thing is for sure… no one is EVER going to talk me out of believing that every Production is absolutely dependant upon good collaboration. And it doesn’t matter if your running the tightest “Ship” on the lot with an impeccable chain-of-command in place, or if you’re runnin’and’gunnin’ with 12 Directors all ridding in the same van. Film “IS” Collaboration (sorry, and so is TV… sort of).

    If you find yourself dead-set against collaborating and too set in your ways to change that particular mind-set… well then, I would recommend you get into Photography or maybe Painting.

  48. zack mctee on December 23rd, 2009 1:27 pm

    keep them coming, very insightful stuff

  49. Bret Douglas on December 23rd, 2009 1:28 pm

    Good points by both Rick and Zack.
    Sounds like Rick doesn’t care if anybody likes his cookies or not. They’re his cookies.
    However, if Rick wanted to sell his cookies he might need to change his recipe.

    Darn it, now I’m getting hungry!

  50. Rick Horton on December 23rd, 2009 1:30 pm

    Awe Man!!, I am a terrible salesman, and I hate that line of business.

  51. zack mctee on December 23rd, 2009 1:32 pm

    this hasn’t been added to the filmfellas video album yet.

  52. Zacuto USA, Steve Weiss on December 23rd, 2009 1:33 pm

    You subsribers get an advanced look at FilmFellas. When we release this video to the public on the 15th it will go in the FilmFellas album.

  53. zack mctee on December 23rd, 2009 1:34 pm

    oh cool, thanks!

  54. Sean Cruser on December 23rd, 2009 1:35 pm

    love it. and if mumblecore just means you do everything yourself, then fuck me, i’m a mumblecore addict and advocate.

    and i will totally agree with discovering content/trying to find an audience for your own material on the web is really hard and seems to be random luck. just gotta find the right venue or person to start the wildfire. ha.

  55. Zacuto USA, Steve Weiss on December 23rd, 2009 1:36 pm

    I think this really applies to this webisode and it’s very

  56. Lisa La Rosa on December 23rd, 2009 1:37 pm

    Steve you are about due for an honorary Phd in modern cultural practices by now, aren’t you?

    You touched on it here but i would like more on the editor as director or how editing works for new generation of viewers, is this something coming up in a future episode?

    This is really motivating stuff, i am looking forward to the next webpisode.

  57. Zacuto USA, Steve Weiss on December 23rd, 2009 1:38 pm

    Thank you Lisa,
    We are planning on talking about how the editor can essentially be the writer with regards to documentary filmmaking. 

    Future FilmFellas casts are going to be:
    Documentary film
    Wedding filmmakers
    Short films
    Distribution models
    Balancing Artistic/Business models

    If you or anyone has any other ideas for subjects for future FilmFellas, please let me know.

  58. Lisa La Rosa on December 23rd, 2009 1:39 pm

    Sounds brilliant. I am also looking forward to Zacuto Indie Basic Training! Cheers from Queensland

  59. Phil Blauw on December 23rd, 2009 1:41 pm

    Boy Steve, Some of your comments were bone crushers. Couldn’t have done it better myself. Hehe. You were spot on, and I honestly think these kids hadn’t thought about some of the things you brought up. I think it really spoke to the insular life that some young film makers find themselves in. I particularly appreciate your comments on the fake Indie films, and the fact that it takes the machine behind the film maker (Hollywood), to make a film iconic. Identifying and finding your audience, and speaking to your generation. 

    I really appreciate that these young film makers are putting themselves and their work out there, and taking the artistic risks and all, but at some point it all comes back to the old saying that you can do anything in this business, but you can’t do anything alone. That’s a bit of a generalization, but you get the point.

  60. Matt White on December 23rd, 2009 1:42 pm

    Loved it, thanks guys, a lot of great stuff, very interesting and relevant.

  61. on December 23rd, 2009 1:44 pm

    I am really getting into these episodes too – its nice to see the perspective of the young vs the experienced (steve).

    I do think that the whole idea of communication is subjective. What communicates to me would fall dead on my parents – so the issue would maybe be that its choosing the right generation to communicate to that is important. Especially if you have a desire to see it on the big screen.

    I liked the methods in films such as Gran Torino that bring 20 years old hatred into the modern day with all the new generations running around. It was probably the most diverse cinema audience i have ever sat with to watch a film.

  62. Mark Watson on December 23rd, 2009 1:45 pm

    FilmFellas – GoodFellas meets Hollywood.

  63. Zacuto USA, Steve Weiss on December 23rd, 2009 1:46 pm

    Maybe more like “Goodfellas meets Indiewood”
    We realize Hollywood wants nothing to do with us.

  64. David Delaney on December 23rd, 2009 1:50 pm

    Not to be too critical because I really like the FilmFellas series, but it is and will always be pronounced “Genre(s)”, not GenDRA – there is “NO DRA” – in fact there is no such word as Gendra.

  65. Jordan Schmelzer on December 23rd, 2009 1:51 pm

    this was a really good episode. Susan is a good communicator.

  66. Dave Grant on December 23rd, 2009 1:53 pm

    These are all interesting intelligent North American people why do they keep pronouncing the word Niche as Nitch? There is no T in Niche. Cheers, love the video.

  67. Zacuto USA, Steve Weiss on December 23rd, 2009 1:56 pm

    Military operation or discussion, what say you?

  68. Ralph Lindsen on December 23rd, 2009 1:57 pm

    as said in the video, it really depends on with who you work with and what kind of person you are. 

    Sometimes you’re lucky enough to find people who are on the same creative wavelength, or even better, stimulate en inspire you too thing greater than when you’d do it alone. If that is the case, you can make a film without being a dictator like director. But you have to be willing to entrust people to temper with your creation. If you can’t do that, than by all means, dictate. 

    The second major factor is size. Disussion is fine among a small crew. But if you have a crew of 50, everything will be total chaos when everybody is allowed to bring in ideas. But that still doesn’t mean it’s not possible to have discussion in a large production. you just have to contain it in a small core of people you trust. Than it can work.

  69. Dustin Keiser on December 23rd, 2009 2:00 pm

    At the moment advertisement such as Google ads is pretty much the easiest way to make money from a website, the good thing about advertisement is no matter what you’re website consist of, as long as you bring traffic to the site, people are going to see the ads. I agree with Steve, one Director is the way to go, I’m 22 and think it should still be done “that” way, but ideas should be able to come from any one, if it’s a good idea…hahah

  70. Zacuto USA, Steve Weiss on December 23rd, 2009 2:00 pm

    There way works too. I just saw Joe Swanbergs latest film last night called Alexander the Last, and it was great. Who knows, maybe I’ll try it his way sometime, these kids definitely have something cooking.

  71. Dustin Keiser on December 23rd, 2009 2:01 pm

    Here’s the problem with the web, there is so much information and so much stuff on the web, but how do you filter out all the bullshit? It’s like a library full of books, but none of the books have titles on the front, how do you distinguish what is good or bad? All the information you want to know is there, but how do you find it, you can search for it on Google or whatever but that doesn’t always get you specifically what you’re looking for.

  72. Zacuto USA, Steve Weiss on December 23rd, 2009 2:02 pm

    It’s not instant but you build and audience, slow and sure. It’s much like TV these days. There are 1000’s of show throughout cable, so how do they develop an audience. The web is much better then this because you can develop a very very specific audience, like this show. Only Filmmakers watch this show, that means you don’t need as big an audience, since everyone is essentially your target market.

  73. Phil Blauw on December 23rd, 2009 2:03 pm

    I liked this episode a lot. Getting down to brass tacks. 

    However, I was left a little confused about how Steve’s business model looks. Were you just suggesting that they have an episode of something/anything on their website?

    While I agree that it would be really cool for the film maker, it would be a really expensive experiment for the retailer/business. They would really have to be exceptionally forward thinking, with a risk taking attitude. Unfortunately, I don’t see many corporations that fit that mold.

  74. Zacuto USA, Steve Weiss on December 23rd, 2009 2:05 pm

    I don’t buy that Phil,
    Everyone here is willing to go into their pockets to make their movies.
    You can certainly talk a retailer or a business into making a video with little or no budget. Or do one for free to show them it’s value.

    When I first got started in 1982, I had a crazy idea of doing fashion videos (which had never been done before) We told various manufacturers we would play these video on the department store floor (to create an enthusiasm) to which we were told department stores don’t even have televisions or these new video recorders. So we rented the TV’s and VCR’s, put them in the department stores and we made it happen. We were the first people to display videos at the Point of Purchase. Now, it’s in every single store. 

    Innovation is never easy. You need to get creative and don’t take no for an answer. When they say no, you find a way to do it and prove your concept to them. One day every business will have a video program of one kind of another on their website. 

    Who’s going to be the first to do this!!!!!!!!!!!!!!!!

  75. jacob flores on December 23rd, 2009 2:07 pm

    Look Steve Zacuto, Most artists are naturally anti-authoritarian…It comes with having a creative sensibility. Many artists are also averse to the tyrannic corporate structure and the unfair labor and trade practices companies like “Gap” are involved in. Artists are sensitive to and aware of issues like this…Many have a social and political conscience. So, having suits dictating what they and their collaborators are doing usually pisses artists off 

  76. Zacuto USA, Steve Weiss on December 23rd, 2009 2:09 pm

    I’m with you Jacob Flores, my entire career for over 20 years was to find the happy medium between suits and my vision of the art that we were creating. After twenty years I was burnt out and tired of arguing. So that’s when I went into the equipment design end of the business.

    I’m not telling filmmakers to go through all that. But a certain balance of that and filmmaking (which was not available to us at the time) would make a nice combo so your day job is not at a Starbucks and you actually imporve your filmmaking technique with your day job. Also, you improve you skills at budgeting and producing projects within budgets.

    Just another path. And I think if these webisodic shows were pitched correctly and they could see the value of it, you could almost get your way most of the time. Always own the characters and put in an option to pickup and take your show with you. Protections that give you control could be built in.

  77. Matt Norman on December 23rd, 2009 2:10 pm

    Hi Steve and cast,

    Well done on this episode. Was great to see that an open discussion like the one you had could bring out a good discussion point on exactly how a new generation can survive the “Entertainment Industry”. Here in Australia you have to work really hard to get anywhere and be savvy. I’m lucky, I have had box office success and managed to stay focused on my path. Even if getting that success was the worst experience of my life. Anyway, thought I’d say congrats on a great web presence and great discussion….
    Matt Norman 
    The Actors Cafe Pty Ltd

  78. Watermoore Imagery on December 23rd, 2009 2:11 pm

    I like your approach to the concept. Obviously there has to be a joining of two worlds in terms of Artistry and Business if there are any intentions for money to be made. Me personally, I have worked in Video off and on my whole life. I have always viewed the two entities as separate as it is difficult to find ways to obtain income for your ideas and concepts. I am opening a small business selling my skill set as means of providing funding for my own projects as well as equipment acquisition, I also work for a local video production company for experience and funds for my own projects but your correct in terms of finding a way of being people together and finding a niche in which you can draw residual income from. I think that video-on-demand is an up and come’er, especially as internet streamed content becomes more widely available on regular tvs via Roku etc… Much like Hulu works with advertising mechanics. One would be able to present their product to a company who has a product that would appeal to your target audience and present it like a theatrical presentation, forced advertisement prior to the presentation of the piece. That way we are not interrupting the continuity of the piece and we can guarantee its seen and it keeps the business out of the art but both benefit.

  79. Zacuto USA, Steve Weiss on December 23rd, 2009 2:14 pm

    I’m not a fan of advertising. What I mean is to make a webisodic program that is passionate and gets people talking, (like FilmFellas) and use it as the advertising to get people to a certain site on a regular basis (this is what business owners strive for). 

    So one example would be to make a show about Harley’s and have harley specialist or famous harley riders, enthusiasts, talking about stories or road trips they’ve taken. This will drive viewers to watch this. Have the show on a Harley website that has an aution site for Harley parts, has an on-line store that sells Harley accessories & has info about taking Harley road trip packages. The show is what drives people to the site on a regualar basis. Some will buy and some won’t. The cost of production is realitvely cheap compared to advertising, you’ll see the ROI is infinitely less than Google PPC ads or print ads that the Harley company may currently be doing.

    On the Gaps website should be a 20-30 something drama show that starts to garner an audience like television. It has nothing to do with the Gap or their chothes. But if 1M people a year come to see the show a certain percentage will buy. If you have people returning to the Gap’s website every two weeks to watch a webisode and the Gap is not selling them product, then the Gap is not doing there job. We can only bring people to the Gap site (a goal of any business), the onus is on the Gap to sell to them, and if they are not they either need to improve there products or pricing.

  80. Phil Blauw on December 23rd, 2009 2:14 pm

    Well Steve, I’ve never been accused of being a “Visionary”, and you very well may be absolutely correct. One thing I would like to hear from you and your cast on is your ideas of marketing and pitch. 

    Most people I know in this business are in the producing/production end of things, but are quite often completely out of their element when it comes to the marketing portion. Some of that can be learned for sure, but I also think there is definitely some left brain/right brain issues that some just can’t overcome.

    At what point do you hire a marketing company to represent your company and or project. Where do you find a professional that can help, and not hinder.

  81. Zacuto USA, Steve Weiss on December 23rd, 2009 2:15 pm

    Excellent point Phil,
    Production companies usually have one fatal flaw. Typically, it’s two good friends, who partner together, that are interested in film/video and they get together and say let’s start a production company. Neither of them are really businessman, so they both go out and pitch some deals. They get a gig, but the minute you start that project no one is looking for the next and you then have to be unemployed whilst you are looking for the next job. The key to a successful production company is finding one partner who is interested in film/Video and one who is interested in sales/business. The sales/business partner can’t be interested in production, he needs to be always focused on business. I had this scenario and it worked great. The business partner was constantly looking for business, especially while we were working on jobs and were constantly working on multiple jobs at one time and it never stopped. Rick, my business partner in the 1980’s & 90’s was very successful at getting business, eventually we sold the production company to a large design firm looking to getting into meetings and events and adding video capabilities to their operations.

  82. Trent Whittington on December 23rd, 2009 2:17 pm

    Hi Steve and crew!

    Many thanks for making Filmfellas, I’m currently studying an associate degree in television in Sydney, Australia and I have convinced our lecturers to let the whole class watch it every release.
    Very informative and there is a vast amount of perspectives which is good.

    Thanks again!

  83. Mac McLemore on December 23rd, 2009 2:19 pm

    Steve Weiss is a pompus prick. I truley hope he is enjoying watching the industry reconstitute itself.

  84. Zacuto USA, Steve Weiss on December 23rd, 2009 2:20 pm

    I’d say you are right on both accounts. Reconsitution makes for all kinds of opportunities for creative people who have innovative ideas and I probably am a pompus prick.

  85. Gregory Storm on December 23rd, 2009 2:22 pm

    Hey Mac,

    You gotta move with the cheese, man.

  86. Gregory Storm on December 23rd, 2009 2:23 pm

    Hi Steve – 

    I’m not up to this episode yet, but I figured since it’s the latest one that I should post here instead of episode 3.

    I know it must be tedious to reanswer the “what cameras did you use?” question. So can you post the important production notes in each episode description? An equipment list would be helpful.

    I know you used 5 HVX200As with one on a dolly with a DOF adapter. You had one softbox overhead right? What softbox / light and what did you support it with? 

    What I’d also like to know is what type of dolly did you use? Where you on a circle track?

    I’m thinking you could have gotten by with 6 people on crew. One on each camera and one pushing the operator on dolly. Maybe a seventh to monitor sound. Were there more or less?

    Did each person’s microphone go into the HVX200A that had their angle or did you put all 4 mics into one recorder?

    I’m about to direct / shoot a project with the same type of style of John Favreau’s “Dinner for Five” or your FilmFellas. Any advice from the production angle?

    I’m planning on using all 5D Mark IIs by the way if that colors your advice.


  87. Zacuto USA, Steve Weiss on December 23rd, 2009 2:27 pm

    Wow, am I going to give the entire store away on you, I do have a few secrets that I’m keeping that is my style. 

    I don’t know a lot of what you are asking, I’m a director not the DP or in the lighting crew.
    I think we had about a 6 man crew, 1 chef to prepare the food and make the table. A PA to clean and support us. Each person’s audio went to his or her CU camera. One of the camera operators was in charge of sound and each cameraman monitored his own sound.

    Personally, I don’t think 5D is going to be great choice for this. They don’t record sound easily and they tend to drift a bit when recoded off camera. You are going to have very shallow DOF which means you are going to need incredible camera operators to pull focus or assistants to help. But prove me wrong and make it work. Would be cool to see.

  88. Gregory Storm on December 23rd, 2009 2:28 pm

    Hey Steve!

    I wanted to thank you for all the info. It was really helpful.

    Since my first message I’ve been doing a lot of shooting. We haven’t done round table but we have put together a 3-camera shoot of an art class.

    We’ve now shot about half a terabyte of footage and it looks nice. Everyone is real happy with it.

    The 5D Mark II is working out like a champ. It’s a little bit harder to operate but the payoff in color and picture quality more than makes up for the camera work arounds and 4GB file limitation.

    In the class scenario, we only need one people on mic, so we went with the G2 system into a Zoom H4N.

  89. Zacuto USA, Steve Weiss on December 23rd, 2009 2:29 pm

    Great Gregory, check out our H4N

  90. on December 23rd, 2009 2:30 pm

    See now this video was a good one. Touches on a lot of of the shoots that i do everyday. In the extreme sports industry, more and more companies are going for the ‘online series’ and promoting their products through their sponsored athletes. Give someone a reason to come back to a website for more that just images and text is big business. Its not essentially film making in the classic sense, but depending on how competitive the industry will determine how aggressive the end product is.

    I think that if a company has video content on their site that is enough to keep users coming back and back, you will end up successfully building relationships with your potential customers. People are more willing to then spend money with that company….

    And in this case with Zacuto, they are doing something that has never been done before. When i first saw 4 guys in the ‘great camera shootout’ it was such a cool way of promoting a company – i couldn’t believe that nobody had thought of it before. 

    Right, time to get in touch with the gap…. :)

  91. Zacuto USA, Steve Weiss on December 23rd, 2009 2:31 pm

    A webisodic show is an artform like any other. They can be awesome or suck. It’s up to the filmmaker to make it amazing. Your content is so exciting to begin with you should be able to make incredible content and or a series about extreme sports that should garner a return audience. You just need to make sure that you have stuff for them to buy, auction, trade, whatever when they arrive each week. Or place the show on a manufacturers site and get paid for it.

    You are damn right it’s time to get in touch with the Gap. Before someone else does. Sell them on an edgy webisodic show. Another one to call is Abercrombie, they are not afraid of a little nudity and I bet you could make a very sexy drama series for them. This is an incredibly exciting time, it’s like we are all TV execs. picking shows to make. Have fun with it.

  92. on December 23rd, 2009 2:31 pm

    GAP here we come!!

    Now this will seem like a crazy thing to say, so bare with me…. but the adult entertainment industry probably makes the most money on the web as far as video content goes. Subscriptions to online site that provide regular updates. Its just the same as pay per view – this business model, must be adaptable to regular videos online. Paying for consistent quality content that you get everyday for your $30 a month.

  93. Zacuto USA, Steve Weiss on December 23rd, 2009 2:33 pm

    I think Joe Swanberg says it best, the precident was set for people to get content on the internet for free and people don’t want to pay for content. But they don’t mind paying for products. Yes some Porn sites can get $30/month for content but they are stuggling with all of these free porn sites.

    I think this is going to be hard to get people to sign up unless you are giving some specific content i.e. radiology courses that give them continuing education credit.

    Of course this is a discussion but I’ve been noodleing this for quite some time and tying it to products is what I’ve found as a viable method. But I’m open to hearing new ideas.

  94. on December 23rd, 2009 2:34 pm

    ‘The Zacuto Shooting course – Showing you how to use your gear like the professionals’ haha

    Show people how the pro’s approach shoots with an HVX or EX range camera. I’d pay to learn it :)

  95. Zacuto USA, Steve Weiss on December 23rd, 2009 2:36 pm

    It’s in the works. The title of the series is “Zacuto basic training” Jens and I in our military garb and tent SKYPE filmmakers around with orders from command. 

    Here are the first webisodes coming in June/July
    Mission 1: Cinematographer 101 – Spend a day on a shoot with Philip Bloom DoP and see what he does.
    Mission 2: Car Chase – Edi Schneider from Romania runs us through how to shoot a car chase.
    Mission 3: The Inverview – TBD – How to shoot an amazing interview.
    Mission 4: Multi-camera shooting – TBD

    The webisodic series like all is free of charge and we encourage everyone to watch it and see how these pro’s do what they do. Should be a fun series and I’m looking forward to it. Please let us know if you have other ideas for missions that would interest you.

  96. on December 23rd, 2009 2:37 pm

    How about the use of moving shots? 

    Dollys, Steadicams, Sliders etc etc – how and also (more importantly) when to use them? Thats just a personal request i guess.

    I’ve also never seen a ‘tutorial’ on the use of natural light when shooting outdoors. 

    Apart from that, can’t wait to see these!!!!

    Let me know if you want a working with water housings and being in/on the water – haha

  97. Zacuto USA, Steve Weiss on December 23rd, 2009 2:37 pm

    Oh, I’m such and idiot. Hello :0)
    Of course we want one on how to shoot extreme sports and using underwater houseings. Would you consider doing that one with us. We are going to get started right after NAB.

  98. on December 23rd, 2009 2:38 pm

    I’ll do it…. :)

  99. Phil Blauw on December 23rd, 2009 2:39 pm

    Hmm… Porn. Wsh I had thought of that. Bwwwwahaahaaa.

  100. Sean Cruser on December 23rd, 2009 2:40 pm

    “if you’re gonna make anything good you’re gonna have to offend a couple people” – nice one. 

    and as someone who almost always collaborated extensively during production, i find the divide in styles quite fascinating.

  101. Bruce Tritton on December 23rd, 2009 2:41 pm

    Personally I think cinema will shrink drastically in the future as will television. The internet is without a doubt the future. Mix the Internet and Home theater and you have an unbeatable combination. Given that this technology is already available but not standard yet it won’t be long before it becomes the norm’

    I also think in the future that profits will come from sponsors rather than the public. Effectively sponsors will be paying to have movies made. Given torrent sites and so on, people won’t need to ‘buy’ downloads.

    As usual a great video Steve. And thank you ladies and gentlemen for helping us newbies!

  102. Dave Grant on December 23rd, 2009 2:42 pm

    I love this video but nitch is not a word.

    Niche is the word, its french:

    ORIGIN early 17th cent.: from French, literally ‘recess,’ from nicher ‘make a nest,’ based on Latin nidus ‘nest.’

    Thanks for the vid

  103. Paul W. Rankin on December 23rd, 2009 2:43 pm

    Thanks for the videos Steve. I don’t think there was ever any declaration that the internet is or should be free, this is a model created by poor-thinking businesses putting content online for free. These people saw the internet as a novelty they could exploit to point to their “real” product in the physical world, i.e. newspapers, but then the tides turned and an online presence is, in many cases, more valued than the physical product that brings any revenue.

    The problem I see with free content is that is fosters a zero value in the mind of the viewer/consumer, and the very basis of a capitalist economy is agreed value in commerce. Just say you invest enough time, effort and money into a project to expect to at least break even, then you give away your product for free — you’re effectively creating a dishonest transaction between yourself and consumer, one where the consumer expects something for free, but you expect some sort of revenue, and this can never lead to a positive outcome on both sides.

    I’d be willing to wager that the most commercially successful online merchant is iTunes, who have always remained transparent in their transactions, i.e. $X for Y. I think the future of content on the internet is definitely paid.

  104. iamkalaniprince on December 23rd, 2009 2:44 pm

    This is great, I enjoyed every second of it. All throughout my 20’s I ignored the business man inside and only let the starving artist out to play. Finally at 33yrs old the two have met for coffee and worked out their differences. It’s a much more beautiful and fruitful way to live. Create and Complete. 

    Thanks Steve, Kalani

    PS: I just sent Jonathan a RedHead for review.

  105. Ryan Gibson on December 23rd, 2009 2:46 pm

    This is awesome, Steve! Thanks for sharing!


  106. Aaron Morrell on December 23rd, 2009 2:50 pm

    time, time, I need more time. I wanna check out these films!!! 
    I am really enjoying these discussions. How to support yourself by creating something unique, AND the age old question of how to make your art, and not let the money dictate or destroy the vision.

  107. Sean Cruser on December 23rd, 2009 2:58 pm

    interesting and insightful as usual.

  108. Thomas A. on December 23rd, 2009 2:59 pm

    loved it. great show! Keep up the great work.

  109. Derek Van Gorder on December 23rd, 2009 3:01 pm

    Excellent as always. Can’t wait for the next one.

  110. Nels Chick on December 23rd, 2009 3:05 pm

    Money! We all want it! No matter how much we consider ourselves artists, you still have to live on something. I’m anxiously waiting to here your plan, Steve.

  111. Michael Valinsky on December 23rd, 2009 3:06 pm

    Great discussion here. Great show.

  112. Nathan Allard on December 23rd, 2009 3:08 pm

    Wondering if anyone has watched

    Art or trying to make money?

  113. Watermoore Imagery on December 23rd, 2009 3:10 pm

    Steve’s right about Hollywood, Financially they are doing fine, and just as susan buice said, she likes to goto the theater every weekend and watch a movie knowing full well that Hollywood has been putting out movies that pretty much just suck. I think that “something” that use to be in movies is gone. with the continual improvement of visual effects we are on the other side of a paradigm shift; we have gone from storytelling to eye candy. Now the real independent film makers can bring back the roots of film making. The challenge is just getting the audience aware of this burgeoning micro industry

  114. Zacuto USA, Steve Weiss on December 23rd, 2009 3:11 pm

    Amen Brother.
    I’m sick of all of action, violence & CGI
    Give me a movie like “Harold and Maude”

  115. Matt Moses on December 23rd, 2009 3:12 pm

    The main problem I have with CGI and these action flicks is that they show too much, and it’s all lit up and in your face…. audiences pretty much do not give a sh!t. Character driven CGI and less of it = more engaging experience. The VFX studios keep counting the shots and turning up the dials…. regardless of audiences reaction.

  116. Caleb Lopez on December 23rd, 2009 3:19 pm


  117. Brett Moulton on December 23rd, 2009 3:22 pm

    thanks Steve , great work here , love ur products , and u shoot from the hip , right on mate!!!

  118. Kanim Allomin on December 23rd, 2009 3:23 pm

    What did Scott Lynch the foley do? Utensil sounds? :) Sometimes the shot is out of focus with that DOF adapter. I’d feel better with deeper focus on something like this and less constant movement. Takes away from the talker and draws attention to camera moves. But I am only a bloody critic.

  119. Peter1980 on December 23rd, 2009 3:25 pm

    How did you set up your lights and which did you use?

  120. Scott Lynch on December 23rd, 2009 3:27 pm

    Hi Peter,
    The lighting is really simple. It’s just a open face 1k with a 3’x4′ Chimera attached to it. Then we just center the light over the table. Check out this behind the scenes video for more info:

  121. Henrique de Sousa on December 23rd, 2009 3:29 pm

    Informative, insightful, fun. As always.

  122. Jeremy McDermott on December 23rd, 2009 3:30 pm

    Great Episode Steve. I really look forward to these.

  123. DaVincicode on December 23rd, 2009 3:31 pm

    Steve thanks for including me in this screening. Once again very insightful from all those on the panel. And have to thank the production crew who worked on it. Put me down as a subscriber.

  124. Zacuto USA, Steve Weiss on December 23rd, 2009 3:33 pm

    I think you have to add me as a contact to subscribe. Does anyone know how to subscribe on Vimeo?

  125. Robert-Jon Eckhardt on December 23rd, 2009 3:34 pm

    Click on the “Zacuto USA” logo in the upper left corner of this page. A pop-up menu will show up. Check “Subscribe to Steve Weiss, [ ] video’s”.
    The video’s will appear under the inbox-tab of frontpage.

    Also, are you aware that the show isn’t being released on iTunes? I’ve been an iTunes subscriber since forever (I think around ep. 2) but none has come to my iPhone.

  126. Scott Lynch on December 23rd, 2009 3:35 pm

    Hi Robert,
    The iTunes feed should be up and running. Try opening up iTunes on either your computer or your iphone search for Zacuto or FilmFellas, and you should have access to all of the current episodes. We had a couple of problems with iTunes when we first started, but all of that has been fixed now.

  127. Londonmark Films on December 23rd, 2009 3:35 pm

    Steve is right what we are seeing is a convergence of traditional transport methods. Our route to market has changed but the method to make money and earn a living has not. In the UK we have a traditional viewing habits based upon subscription and delivery. 

    In the future when delivering content by the Web and what I mean via a board band line to the home then we will truly have the right environment these people talk about. I await this convergence of the PC and TV and then you really will have the power to deliver content and enable pay per view in the home but also put the control in the viewer hands no longer will they be tied to when the program is scheduled to air. 

    Imagine social networking and TV channel’s combined this is the what this generation wants, choice of what they watch, when and how. It doesn’t matter if it’s on an i-phone, laptop, home pc or TV… networking is all about curiosity, ‘it may have killed the cat’ as they say in the UK but not the audience. I often think I want to see that latest movie at home and not in the cinema, it not here yet but it’s coming and are you ready because you should be. This has such a huge potential for those willing to lead and not follow…I’d like to say more but these comment boxes are small…best wishes Mark

  128. Londonmark Films on December 23rd, 2009 3:36 pm

    Forgot to ask this Steve – what’s the next series??

  129. James Andrew on December 23rd, 2009 3:37 pm

    Good Job! Keep it up!
    I really learned a lot!
    Still the best way to find out what people really want is by using intensive surveys.

  130. Zacuto USA, Steve Weiss on December 23rd, 2009 3:38 pm

    Good question Mark,
    Cast Three: producer Anish Savjani (Wendy and Lucy), CEO Mike Michaud (founder of Channel Awesome production company) and producer/director Edward Seaton (Recurve Media) & Me. Webisode 10 premieres on May 15. 

    Then after that, cast 4 is going to be all about Wedding Filmmakers (not Videographers) filmmakers. With cast members Kristen*, Joe Simon, Kevin Shahinian, John Goolsby, Patrick Moreau & Me. This is going to be a 6 person FilmFellas. Two people were added after NAB, so I really haven’t discussed it with the other three but I think it will make for a stronger program. Probably 6 or 7 webisodes. This is a passion of mine since I was a wedding filmmaker from 1981-1984 and I am a strong advocate to anyone who can create the kind of art that these cast members do. These are filmmakers whose work is speachless! Expect lots of emotion and passion in this cast.

  131. Londonmark Films on December 23rd, 2009 3:38 pm

    sounds good something to look forward too….!

  132. Lucasberg (Joey) on December 23rd, 2009 3:40 pm

    Nice, I’m big fan of Patrick Moreau/stillmotion and wedding montages. The editing that those guys do for those are a great way for me learn by watching.

  133. Zacuto USA, Steve Weiss on December 23rd, 2009 3:41 pm

    You got that right, how Patrick does his same day edits is beyond me.

  134. Zacuto USA, Steve Weiss on December 23rd, 2009 3:41 pm

    Also, keep an eye out for our new webisodic series coming soon, tentitively called, “Bloom & Weiss” — On the Internet. Trust me, it’s going to be awesome and all of you are going to be involved. More to come!!

  135. Londonmark Films on December 23rd, 2009 3:42 pm

    Steve ON another note, my short 10 mins of it is happening soon……maybe an opportunity to get Zacuto on the credits……going to probably shoot on RED though, hell why not even sponsor it, interested? DM me…

  136. Zacuto USA, Steve Weiss on December 23rd, 2009 3:43 pm

    Why are you shooting on a RED? It better be played in a movie theater, if not, stick with you know. Shoot on your 350! 

    I can sponsor you with gear if you need it? Plus, you know I’d help you promote it on the back end, my pleasure. 

    But obviously with all of these guys I can’t be sponsoring with cash. Already my bookkepper is up my arse with two shows in pre-produciton, FilmFellas & and all of my Zacuto videos. :)

  137. Londonmark Films on December 23rd, 2009 3:43 pm

    Steve, Red is best quality at the moment, and have the ear of some real industry people who are expecting this next one. Production wise I am going for the best look possible lighting is key for the mood, and this will be real film lighting. Moving up a gear, thanks for the offer of equipment I may take you up on this, could do a behind the scenes LMF using zacuto on the film set….sound interesting? Steve I won’t be shooting but Directing and working closely with a DP. Promotion wise I will be happy to accept….best wishes Mark

  138. Lisa La Rosa on December 23rd, 2009 3:45 pm

    Thanks for sharing, we will be in touch.

  139. Drew Hall on December 23rd, 2009 3:46 pm

    I’d like to read artists intent before watching a movie. With installations – I can connect at the image or design in front of me, but I can connect even more if I have a glimpse of what the artist is attempting to say. That’s PULL marketing to me. Pull me into your vision – don’t push me into it.

  140. Rick Horton on December 23rd, 2009 3:46 pm

    It would be great if there was a website that ran independent films 24/7 but that worked on an automatic funneling program. For instance you would have a 24 hour line up of films that get accepted by a panel of people that have been members for fewer than 2 months (to prevent nepotism). They could decide what entrees they receive privately, get on the rotation. The films would play 2 times in that 24 hour period, one in the day, one at night. However many films get selected for that 24 hours , and the length of each film, would decide how many films played that day. NO SCHEDULE would be allowed, so you wouldn’t KNOW when any particular film played. Not even the filmmaker.
    The top 10 viewed, commented films of every day would win one extra play for the next 24 hours. Only one extra play would be granted per day. A good film could end up only with a maximum of 5 plays a day before it is retired and sent to the Premier section of the site where those movies are played in there own 24 hour rotation with the very same rules. The films that get retired from that one get sent to another HIGHER 24 hour rotation, and ultimately there would be the Kind Film, which would be the most played. That one would have its own link and be played 24 hours a day for a week, before it is retired and then goes into the King Vault ( a link to all of the King Films ). 
    It would be very interactive, AND at the same time, the new films would always have a great outlet at least in the first rounds. Sound fair?
    Every week new judges would be allowed based on first come first serve, and must rate at least 3 videos on a scale from 1 to 10. They would have a grab at the link as long as there is room, and when the judges have fulfilled the daily quota, the link would be disabled from any other people to be able to view the entries or aspiring judge.
    Its a little complicated, but doable probably.

  141. Zacuto USA, Steve Weiss on December 23rd, 2009 3:47 pm

    I love it, make it happen.

  142. GROCERYBAG.TV on December 23rd, 2009 3:48 pm

    Good stuff, as always. At 22, I would love to go out to the movies every night. The truth? Haven’t been to a theater in well over a year. Our generation simply doesn’t feel the need to when you can find more saturated content right from the comfort of our own homes.

  143. Londonmark Films on December 23rd, 2009 3:49 pm

    I am there with you, it’s what I said in my comments above….hear the message loud and clear
    best wishes Mark

  144. Brad C on December 23rd, 2009 3:50 pm

    Cast 4 can’t get here soon enough Steve. Ever since you led me to Joe Simon’s website, and since then have watched his 3 part interview on eventdv’s website…..I can truly say that I love his work. 

    It’s kind of odd that while he is in a different league of wedding films, he and I are similar in that we both come from alternative sports backgrounds. (i.e. skateboarding, bikes,etc.) and we both loved to film those first. Then came the wedding films. I feel like I can relate to him somehow. Coming from those areas gives you crazy ideas for getting shots. It’s amazing how fast a skateboard can become a makeshift dolly for certain shots. haha

  145. Sean Cruser on December 23rd, 2009 3:51 pm

    love it.

  146. IN[FOCUS] on December 23rd, 2009 3:53 pm

    Great line-up for cast 4 Steve… looking forward to the dialogue between such a diverse group of filmmakers that work in our industry.

  147. Sean Carley on December 23rd, 2009 3:54 pm

    I hear about so many interesting indie films through blogs and festival web coverage…and then I can’t actually watch the movie, because it doesn’t get distribution and never comes to a fest in my city. If these movies were available for $6 right then and there, I would watch a tone of them. Just tried to find Ti West’s Trigger Man. It’s not at the video store. I’d have to buy it on DVD for $40 from Amazon and wait 2 weeks to get it. I don’t even want to OWN it. I just want to SEE it. Indiepix is cool, because you can download obscure indie films, but it’s way too expensive. Again I don’t want to own most of these movis. I just want to see them.

  148. Bruce Tritton on December 23rd, 2009 3:55 pm

    Awesome vid again Steve.

    A lot of food for thought there and as Steve indicated a lot of opportunity.

    Thanks a bunch ladies and gents!

  149. mikehedge on December 23rd, 2009 3:56 pm

    Steve. nice.

  150. PHILIP ADRIAN BOOTH on December 23rd, 2009 3:58 pm

    Great food for thought, no pun intended lol
    Enjoyed the the webisode!

  151. Phil Hough on December 23rd, 2009 4:03 pm

    Yes, Great Episode I look forward to more of these as a fellow film buff myself and film maker..

  152. Robert-Jon Eckhardt on December 23rd, 2009 4:04 pm

    Great as always.

  153. gary nadeau on December 23rd, 2009 4:05 pm

    Thanks Steve and gang. Appreciate all your passion!

  154. Ryan Gibson on December 23rd, 2009 4:06 pm

    I can’t wait to see who will be in the next group.

    That’s what makes this series so great – we, the audience, gets such great different points of view from filmmakers from all walks of life.

    Keep up the great work, Steve. To all the filmmakers who have so far participated in this series – THANK YOU!

  155. Zacuto USA, Steve Weiss on December 23rd, 2009 4:07 pm

    Thanks Ryan that’s great.
    The next cast is the most diverse yet.
    I shoot tomorrow and I just can’t wait.
    It will really be intersting to see what each of these fellas has to say.

  156. Ronny Law on December 23rd, 2009 4:08 pm

    I definitely can agree with Susan Buice on the power of word of mouth when it comes to marketing, she is so insightful.

  157. Oscar Falcón Lara on December 23rd, 2009 4:10 pm

    Wow, you hit on a bunch of great points and most of them I agree with; it’s is definitely about quality content and how I ( a random viewer) can get it. Great episode.

  158. on December 23rd, 2009 4:11 pm

    My current site – – integrates with Facebook seamlessly. Anyone and everyone with an account can ‘share’ the content and post it to their profiles.

    Over the last 6 months, the amount of traffic coming towards the site from Facebook has increased 10 fold. 

    The site runs on wordpress, so i have also integrated it with Twitter – so whenever new content goes up on the site, Facebook and Twitter get updated. I then sit back and wait for the traffic to come in, and i’m now looking at over 1.6million video plays a month. All through the social networking sites.

    There are so many ways to use these sites for your advertising. Most of my ‘viewers’ would have never come across my site if it wasn’t for sites like these. People pay a lot of money to reach a wide audience – with the right approach, these sites get you that – it just takes a little while longer to achieve it.

    I REALLY like the trailers on Apples website – they offer them in lots of different formats and i have come across some great films that way. The new ‘genius’ technology in iTunes will one day work for films – buy a film from iTunes or watch a trailer, and you are given the option to buy that film and others like it. 

    Steve – when are you looking to start the ‘how to’ videos?

  159. Zacuto USA, Steve Weiss on December 23rd, 2009 4:13 pm

    Soon, we have two new series coming out.
    The first is a show called tentively called: “Bloom/Weiss on the internet” and we are shooting our first webisodes June 15th in Chicago, everyone on Vimeo is going to dig this. Our next series “Indie basic Training” is also in production and I would look for webisodes in August. Three on-going series is a lot for us with only one staff producer. When ramped up that will be 6 webisodes a month. Ouch.

    as far as marketing on we can talk :)

  160. on December 23rd, 2009 4:15 pm

    Sounds like a good few months of video are coming our way. I’m still good to help out with any extreme sports and/or water housing videos…

    Marketing – lets talk for sure, what are you thinking? :)

  161. Zacuto USA, Steve Weiss on December 23rd, 2009 4:16 pm

    I’m going to have you in the “Indie Basic training” teaching extreme sports.

    Haven’t any idea what I’m talking about with marketing???

  162. on December 23rd, 2009 4:17 pm

    Sounds good to me…

    I get countless emails about ‘how did you get that shot’ and things along those lines. We should do a Zacuto/Wakeplace run of videos and have Zacuto ads at the start of each video. Every week we feature a different Zacuto product that we use to achieve the shot :) Send it out through the normal lines i use and see what the response is like :) 

    The Facebook/Twitter/Myspace methods are so robust and fast flowing. Just thinking out loud here, but i think you guys could do something like but for the actual shooting side of it. Then start to make videos that require zacuto products to achieve….

  163. Matt Moses on December 23rd, 2009 4:18 pm

    Steve, very cool chats here. I personally have given up on watching tutorials, as I can learn so much more from conversations. Although I get that “How to…” actually sells things….

  164. Land of the Lost on December 23rd, 2009 4:20 pm

    I want to know how the release of Alexander the Last went…? 

  165. paraffin on December 23rd, 2009 4:22 pm

    I like the way Steve contributes to creating a whole new market for HDV cameras and, consequently, for Zacuto kits. I mean, you can clearly see it but you can’t help getting into this bandwagon. A very wise man. One might learn from him how to listen, talk and carry out a convo.

  166. Lucy Jones on December 23rd, 2009 4:23 pm

    I just found this video and I’m so glad! 
    Its so refreshing to hear people talking about the reality of our current technology-spurred way of communication and how fast it really works. 
    I defiantly think it would work better if the buzz of the initial screening at festivals is kept going and expanded through on-line exposure. This in it itself I believe will generate a natural snowball effect of interest in the film. Which I prepare compared to the push advertising that you guys where talking about.
    I’m looking forward to ease dropping on more of your conversations :) thanks!

  167. Retro 8 Films on December 23rd, 2009 4:25 pm

    I agree with most of what the panel is saying and thought that they opened up some doors that needed kicking in. 

    I do however think that if we spent as much time thinking of new marketing techniques as we do making great films, we would be just as successful and with a better product. 

    You lose momentum because your film is forgettable. (Not pointing any fingers because I have not seen any of the panel’s films). Lets make unforgettable, irresistible films and see how our audience receives them.

  168. CAZADOR PRODUCTIONS on December 23rd, 2009 4:27 pm


  169. Kerry on May 26th, 2010 5:11 pm

    A question that came up for me – which is one I have had one for a while, relates to the new ‘net’ method of distribution.

    I struggle with the concept of having a website, and drawing people to that site to view the content, verses pushing the content out everywhere, uploading it to Vimeo, Facebook, YouTube, everywhere.. 

    I weigh up creating all this additional work by having to maintain a pile of social networks, and gaining potential audience, verses creating one really nice space to view my material.


  170. bshmulevitch on May 30th, 2010 7:21 pm

    I love Joe Swanberg he’s so hilarious in YAB, I don’t know how much input he has in the making of it, but he’s a great actor. Just really natural, you think you’re watching your mate talking rather than someone on a screen.

  171. mt-B on September 6th, 2010 5:52 am

    slow down…
    not that posterity is important.
    but generations and styles. cycle.

    i think the tensity and strung out passion is seeping into
    your long term goal. time tests. good lasts. slow down.

  172. Steve on January 10th, 2011 1:04 am

    Joe is right about losing momentum after the festival. One day I might read a review, get excited and then forget about it in the year it might take to arrive where I live in Australia. I’ve forgotten about it. My friends won’t hear about it. The link to the 5.99 / theatre sounds great.

  173. Adam on March 18th, 2011 9:57 pm

    I realize I’m really late to the party, but the argument about push vs. pull marketing has an inherent problem. I totally agree with Susan, most, if not all, of my media comes from personal recommendations. The problem is you need the push marketing to get the early adopters who sift through the mess to find the gems. Otherwise, there is no way to get recommendations from friends.

  174. Steve Weiss on March 18th, 2011 10:31 pm

    You’re never late Adam.  I couldn’t agree with you more and that is the purpose for our show Critics to highlight special work that are gems and then to get the word out.

  175. Eric Francis Harnden on July 16th, 2011 7:22 pm

    Wow! Didn’t even know this was going on.  Loved Susan in Four Eyed Monsters.  Review of Mumblecore related material here: Although I don’t belive Four Eyed Monsters is mumblecore…..  Sorry, haven’t seen the other two films.


FilmFellas Cast 6

FilmFellas Cast 2: "Mumblecore and More," features a new genre of filmmakers who are challenging the traditional Hollywood movie scene. Joe Swanberg (Kissing on the Mouth, Hannah Takes the Stairs), Susan Buice (Four Eyed Monsters) and Kris Williams (Young American Bodies) come together with host Steve Weiss (Director FilmFellas/Critics) to discuss the Mumblecore film movement.

In Cast 2, this creative and innovative new generation of filmmakers discuss the demands of breaking the barriers of the mainstream “Hollywood” independent film industry, staying true to your art, and finding non-traditional ways of film distribution such as the Internet and Video on Demand. The round table of directors elaborate on the dynamics of creating micro-film communities throughout numerous social networking sites and the use of viral marketing plans and screening rooms to engage audiences and build a legend of fans.

Steve Weiss (Director of FilmFellas/critics)
Joe Swanberg (Director, Kissing on the Mouth, Hannah Takes the Stairs)
Susan Buice (Director, Four Eyed Monsters)
Kris Williams (Director, Young American Bodies)

Zacuto Original Programming

FilmFellas Critics Zacuto Product Training