New Media Marketing & Zacuto Films Web Series

With the approaching launch of the 6th installment of our webisodic series, FilmFellas, and the continuing buzz surrounding our [ critics ] show, Post Card Films writes about how Webisodic Programming may change the game, causing some corporations to reinvent their advertising and marketing strategies.

Zacuto Films Webisodic Series: FilmFellas and [ critics ]

In his article, “Ads or Content: Marketing with a Branded Web Series,” Jedrzej Jonasz (JJ), looks at the endless opportunities for companies, such as Zacuto USA, to brand their products or services through the use of producing original creative content, such as Webisodic programs. "FilmFellas, which is probably one of the most authentic and entertaining talk shows about indie film and video production I have ever seen…and I was a bit surprised to find out that the company behind these shows is not a television network, but a camera accessory brand,” says JJ, “And it is just as entertaining and informative as anything I would expect to see on TV or Hulu.”

It’s about the creative. Not the product. During his recent interview, JJ asked some direct questions about the creation of FilmFellas and [ critics ] and the reasoning behind a manufacturer creating and producing creative content, “We do not promote our products at all on our shows. We don’t even mention our name Zacuto. That’s a big no no. Compelling webisodic content or entertaining content will do it. it’s the future. Get with it.” says Steve Weiss, Director FilmFellas/critics.

Please visit JJ's website at Postcard Films and Getting Around: Travel and New Media Tips to read the full article on the emerging trends in Branded Web Series and New Media Marketing.

About Jedrzej Jonasz: “Getting Around” is a travel and new media blog created by the producers at Postcard Films, a new media video production and marketing company located in Portland, Oregon. "We specialize in producing compelling and unique web video content, like our European Delivery travel series about BMW’s European Delivery program or Tea Tips.tv, a podcast about the health and beauty benefits of Tea."